Client: Alite Designs
Project: Website
Role: Designer, Front End Developer

Hipsters like to go camping too! Alite Designs, a start-up based in San Francisco, designs cool and functional gear for the ironic outdoorsperson. Alite’s deadline, however, was anything but apathetic: after creative was approved I was required to build a custom WordPress theme from scratch in exactly one week. After a few late nights I had pulled it off like a pair of girl jeans and non-prescription eyeglasses.

Client: Alite Designs
Project: Website
Role: Designer, Front End Developer

Client: HablaCentro
Project: Website
Role: Designer, Front End Developer

HablaCentro is a Spanish-language news portal that aggregates content from it’s hub citizen-journalist sites: HablaHonduras, HablaGuate, HablaElSalvador, HablaVenezuela and HablaCostaRica. The Habla project is a collaboration between myself, a Swedish programming ninja and a bleeding edge Guatemalan journalista. The site receives thousand of visits a day and allows Latin American journalists and citizens to anonymously publish and consume news without fear of government censorship or retribution. North American servers FTW!

Client: HablaCentro
Project: Website
Role: Designer, Front End Developer

Client: evolve24
Project: Website
Role: Designer

evolve24 is a business analytics and research firm specializing in the measurement of perception, reputation and risk. I completely redesigned their site, put it on a CMS (Content Management System) and replaced their old Flash animations with more lightweight, accessible jQuery. The new site received a sizable lift in traffic, valuable lead generation via white paper registration and increased email inquiries from potential new customers.

Client: evolve24
Project: Website
Role: Designer

Client: Accera
Project: Lost & Found Campaign Website
Role: Designer, Front End Developer

Accera, a privately held biotechnology company, contracted me to design and develop a website for Lost & Found- a campaign to raise awareness, provide information and drive donations to the Alzheimer’s Foundation of America (AFA). Per the client’s request, a graphical, interactive submission box was developed (powered by a MySQL database) to tally the number of items a visitor may have lost that day. The counter encourages the user to consider the challenges of AD, and also provides a creative way to submit a donation.

Client: Accera
Project: Lost&Found Campaign Website
Role: Designer, Front End Developer

Client: Hifn
Project: Website
Role: Designer

Hifn designs, develops and markets security and compression processors. They contracted my agency to perform extensive discovery, positioning and redesign of their online presence. My design responded to many different business requirements, functional considerations and a deep understanding of the discovery conducted by our marketing team, copywriters and the client’s own strategy. The rotating “billboard” area at the top of the page is an exciting and effective method of communicating high-level messaging and was well received by the client.

Client: Hifn
Project: Website
Role: Designer

Client: Tarantic Records
Project: Website
Role: Designer, Front End Developer

For the last 10 years, Tarantic Records has consistently put out quality underground house music releases. Their original website was getting a little dusty, however, and it was time for a remix of the content, architecture and design. The new site packages the label as both historically credible and currently relevant by including artist profiles, a complete release catalog and blog space on the landing page.

Client: Tarantic Records
Project: Website
Role: Designer, Front End Developer

Client: Eduardo Montepeque
Project: Website
Role: Designer, Flash Developer

Cinematic and hyperreal are words often used to describe the work of Eduardo Montepeque, an Antigua-based photographer who approached me to create a dynamic Flash portfolio for his work. All galleries, bio page and footer contact info are fed by an XML sheet making it easy for the client to update.

Client: Eduardo Montepeque
Project: Website
Role: Designer, Flash Developer

Client: NamasteDirect
Project: Namaste Nights Logo
Role: Designer

Logo for Namaste Nights, an annual auction and fund-raising event held in San Francisco, CA. The event collects donations for NamasteDirect, a non-profit dedicated to providing microcredit loans to women entrepreneurs in Latin American.

Client: NamasteDirect
Project: Namaste Nights Logo
Role: Designer

Alternate version.

Client: Archivd
Project: Logo
Role: Designer

Archivd is a start-up that developed a web-based app to help research teams save and share information. The mark hints at the idea of storage in the form of a cube, and the light shines with the knowledge Archivd helps transfer from one person to another.

Client: Nuestra Voz
Project: Logo
Role: Designer

Nuestra Voz is a nonprofit organization helping Spanish speakers participate actively in the online conversation, with a focus on citizen journalism and social media. The tilde character is a popular visual symbol to represent Spanish language and culture within the Latino community. To create a connection between historical roots and modern culture, I extruded a contemporary tilde from the Aztec-inspired monolithic form that sits above the type.

Client: Rock School
Project: Logo
Role: Designer

Fun, energetic and youth-oriented mark for a music education program for the 1-5 y.o. rocker scene.

Client: Soulmine Records
Project: Logo
Role: Designer

Soulmine Records is a small underground house music label based in Oakland, California. The logo I designed reflects the positive, cool and fun attitude of the music they release.

Client: McKesson
Project: My Expense View
Role: Designer, Flash Developer

McKesson is the largest health care company in the world, with sales of $101.7 billion in 2008. My agency was responsible for the internal communications of their headquarters including: HR initiatives, manager training and employee outreach. My Expense View was a new feature of McKesson’s intranet that provides managers a way to track, itemize and ultimately reduce business expenses. The brief was to create an engaging interactive demo to help train managers in the powerful features of the new tool. The client’s wish to “do something different” while still staying within their corporate style guide was a familiar request, and I was happy to push their brand guidelines to create a unique experience.

Client: McKesson
Project: My Expense View
Role: Designer, Flash Developer

Client: University of California, Berkeley
Project: News21 Moral Compass
Role: Designer

I designed the Moral Compass for UC Berkeley’s News21, a journalism experiment sponsored by the Carnegie and Knight Foundations that assigns difficult stories to journalism graduate students to be produced in both innovative and traditional ways. This one can definitely be filed under innovative: one part Wheel of Fortune, one part 20 Questions and a solid research base informed by expert interviews. To quote one of the comments, “This is terrific. Entertaining while educational. Thank you for taking what could have been rendered as a dry print piece and making it so accessible.”

Client: University of California, Berkeley
Project: News21 Moral Compass
Role: Designer

Client: Archivd
Project: Web Application
Role: Designer

Archivd, a Rich Internet application developed by a small San Francisco startup, helps users save and present detailed research from the web. Archivd contracted me to design their flagship product’s layout, icon and User Interface. To differentiate Archivd from the crowded landscape of web 2.0 apps, I deliberately avoided bubbles, glossy buttons and oversized serif’d type. I felt the core audience of small business teams and academics would gravitate more towards an organized and intuitive interface.

Client: Archivd
Project: Web Application
Role: Designer

Client: Riverbed Technology
Project: Cost Cutting Kit Campaign
Deliverable: Microsite
Role: Designer, Front End Developer

Cut costs! Riverbed helps businesses reduce IT costs without sacrificing performance. This was the core messaging of Riverbed’s 2009 Cost Cutting Kit campaign, which consisted of a microsite, email campaign, postcards and a poster. I worked with a copyrighter, a project manager and an executive sponsor to create an effective, strategic and visually rewarding experience for potential customers. The site was designed to drive lead generation using white papers, case studies and webinar access as an incentive for user registration. The design is clean and corporate, with careful attention to typographic details including a baseline grid – seldom seen in web design – implemented by a few simple stylesheet rules.

Client: Riverbed Technology
Project: Cost Cutting Kit Campaign
Deliverable: Microsite
Role: Designer, Front End Developer

Client: Riverbed
Project: Cost Cutting Kit Campaign
Deliverable: Rich Emails
Role: Designer

A series of emails for events, download offers and customer communications. The cityscape imagery was client-supplied artwork from their award-winning Riverbed Mash-Up campaign.

Client: Riverbed Technology
Project: Cost-Cutting Kit Campaign
Deliverable: Postcard
Role: Designer

A direct mail piece with a type and image driven FC, and a BC extolling the benefits of Riverbed’s WAN-optimization services and the all-important call to action to visit the microsite.

Client: Riverbed Technology
Project: Cost-Cutting Kit Campaign
Deliverable: Poster
Role: Designer

The best thing about this poster was that the client approved the magenta background color!

Client: Corazón Scarves
Project: 2011 Calendar
Role: Designer

Corazón Scarves, a US-based social enterprise, asked me to design a calendar for Corazón de Mujer: a collective of Indigenous women here in Guatemala who weave scarves to support themselves. The women are all victims of domestic violence and the calendar provides them with a vehicle to tell their stories via first-person testimonials. For the images, I collaborated with several professional photographers who were able to capture amazing portraits of the women.

Client: Broder Bros.
Project: Great Republic DVD
Role: Designer

Great Republic is a hip, young spin-off line of the unbranded clothing giant, Broder Bros. In conjunction with my art director, I concepted and created distinct vector graphics based on old Soviet Constructivist posters. We then created a unique look and feel to the photography using my retouching and compositing skills.

Client: Tarantic Records
Project: Pinstripe Late Nite CD
Role: Designer

To compliment the digital release of my new album, my record label released a limited edition of 500 CDs. I sourced the image from flickr – fair and square under the Creative Commons license – which allowed me to splurge on a fun Op-Art typeface, Dazzle.